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Coworking - It’s a state of mind

One might be surprised to hear that working space can be synonymous with purpose and meaning. But that is exactly what Coworking spaces offer by shifting the way we think about the office arena. Sharing space translates to more than just desks and chairs. It implies shared values while retaining autonomy.


A recent Harvard Business Review research indicates that Coworking spaces contribute to succeeding at a higher rate than regular offices.[1]


In the past, during the dotcom bubble, communal office spaces started as a profitable venture, but eventually the landlords were faced with footing the bill. Today, demand for coworking spaces actually goes up as budgets tighten. The increased popularity stems from the proliferation of independent workers and freelancers as well as workers in large companies with flexible work arrangements. One cannot talk about the industry without mentioning WeWork, but as the demand expands so emerge opportunities to serve niche markets. Hera Hub is filling the gap for women while Fuigo caters to designers and LawBank targets attorneys.

So what’s the secret sauce?

Coworking Psychology 101

The communal working space reframes attitudes towards work in several ways.

With little direct competition or internal politics, renters are not compelled to fulfill a work persona and try to “fit in.”[2] Instead, the communal work spaces encourage authenticity, so that one can focus energies on personal missions with a higher degree of commitment.

In addition, renters are more apt to help one another, as each brings a unique skill set.

Also, having no obligation to punch in a ticket means users of communal space feel more in control. Since many spaces operate 24/7 they can decide to pull in long hours or take a break to exercise midday without facing enraged stares from coworkers.

Just put them in a giant room

How many times have you gone to meetups that seemed to be so well organized, only to find out at the end of the evening that your are not as excited about the business cards in your pocket as when you reached out for them?

If there's one thing that communal office spaces excel at it is the atmosphere for genuine connections. Without being too formal and without trying so hard to be informal as meetups do, communal spaces find the perfect balance effortlessly.

Members can even use the space to pitch their ideas at informal demo days and gain valuable feedback.[3] In addition, often it will be easier to set up meetings with clients, since Coworking spaces are for the most part centrally located, eliminating the need to sacrifice location for low rent costs.

Complimentary services save money for renters

Coworking not only reduces overhead costs related to office space such as buying furniture and printers, but also has the added value of complimentary services. These can include security, health care, accounting, legal, reception, broadband, and cloud computing. Members can save hundreds per month when you factor in all these services.

With the growth of Coworking comes the challenges of managing the correct balance between private and public space along with connecting renters to landlords. No one wants to rent a place with a real estate centric attitude focused on selling desk space. To help facilitate the connection between renters and property owners, companies such as Iagree step in to streamline the lease signing process and make it easy for all parties involved.

Coworking spaces have reengineered the office to encourage interactions and redefine boundaries related to personal and public space. They now serve many more purposes other than an alternative desk to work on, including a place for social gatherings, trainings, and meetings. Most importantly, Coworking spaces give a sense of community with just enough structure to boost productivity.

[1] Why People Thrive in Coworking Spaces/Harvard Business Review


[3] Inside The Phenomenal Rise of WeWork/Forbes