Branding is often considered the “soft” part of marketing. You can almost imagine a founder sitting on a rock in a remote desert, reaching a moment of mystical inspiration when he or she, through deep meditation, finally finds the words to express a feeling that resona...

Affiliates and chapters can reinforce your organization's brand identity. But they can also pose rebranding challenges. Each affiliate may want to maintain its own identity and could feel threatened by top-down changes. Make sure affiliates or chapters are included in...

If you are looking for a way to bring your prospective clients to one place, demonstrate your solutions as well as educate and create valuable connections, then webinars are a great tool you should add to your marketing tactics. Webinars are interactive, multidirection...

Have you ever been shopping online, clicked on the “Add to cart” button only to see the famous 404 error message? It’s discouraging isn't it? Would it discourage you enough not to ever shop with that company again? Now think about that exact situation from the perspect...

In a large percentage of cases, visitors to your site are not yet ready to buy. Yet, they still have the potential to become customers even if they are not ready to be ones right now. What steps can you take to turn a visitor into a customer? Engaging your potential cu...

From 3D printed organs to smart fabrics to Edge technology, the first quarter of 2019 has shown some interesting promise in innovation. Stay abreast of the latest trends that may dominate our lives in 2019 (or are just exciting to hear about).

3D Printing in Medicine

Whi...

If in the past the sales team could have been the first or second touch point with a potential customer, today a lot of consumers initially get their information from online research. Despite the plethora of information, when purchasing complex solutions the consumers...

Green technology applications ranging from renewable energy to environmentally friendly cleaning supplies have manifested in different shapes and forms over the past two decades. From developing new materials with better environmental performance to treating household...

Historically, Open Source Intelligence (OSINT) has been defined in terms of leveraging publicly accessible data from television, radio, newspapers, commercial databases, internet, media, and others. With the rise of internet and social media use, online resources can t...

As consumer attention spans become shorter with more and more distractions, companies of all sizes are pressured to find new ways to engage their audiences. For startups working in the digital space, mobile ads could play a significant role by affecting user acquisitio...